Yahoo Advertising: How to nail your CTV strategy
The connected TV (CTV) landscape is more dynamic than ever, with ad-supported streaming models surging and audiences shifting away from traditional TV. Yet, for all its [...]
CTV
Why transparency should be a CTV priority in 2024
In 2023, Connected TV (CTV) has emerged as a true catalyst for change, firmly establishing itself in the mainstream – the most recent data from WARC highlights an [...]
41% of advertisers believe lack of understanding is key barrier to Connected TV
Digital video ad spend has dramatically increased in the UK, but 41% of digital video advertisers and buyers say a lack of understanding of the ecosystem is a stumbling block [...]