CRM

Why CRM (still) fails

January 8, 2022 // 0 Comments

CRM is a core component of the operational toolkit – even SME adoption levels have now reached 79%, according to a recent survey from Workbooks. And yet, CRM success rates [...]

The science of B2B sales

March 4, 2019 // 0 Comments

For B2B companies looking for rapid growth, there is a huge temptation to recruit a top sales person; an individual with great experience and, in theory, strong contacts. But [...]