Brands

Marketplace visibility: How brands can win in the new era of e-commerce

May 15, 2025 // 0 Comments

In today’s e-commerce landscape, visibility is everything. Instead of using traditional search engines, British shoppers are increasingly starting their purchasing journeys [...]

Empathetic AI orchestrates the symphony between customers and brands

May 9, 2025 // 0 Comments

The rise of Artificial Intelligence (AI) in customer engagement may hold the key to creating personalised experiences that genuinely reflect consumer needs and interests. [...]

Vladimer Botsvadze, marketing consultant: Storytelling is the marketer’s most powerful tool

May 1, 2025 // 0 Comments

A globally renowned digital strategist and award-winning marketing speaker, Vladimer Botsvadze is celebrated for transforming the way businesses engage with technology, [...]

Neil Patel, NP Digital: How to build authentic brands in a hyper-connected world

May 1, 2025 // 0 Comments

Renowned for revolutionising the way brands approach digital strategy, Neil Patel has earned global recognition as a top marketing speaker, entrepreneur, and analytics [...]

How memes influence our society – and when your brand should use them

March 31, 2025 // 0 Comments

Do you remember the first meme you ever saw? Perhaps it was the ‘philosoraptor’, the iconic ‘troll face’, or my personal favourite, the ‘I can has cheezburger [...]

Why brands need authentic and trustworthy brand ambassadors

March 28, 2025 // 0 Comments

According to research from Ofcom, more than a third of UK adult internet users are unaware that online content might be false or biased. This is particularly concerning, [...]

A guide to activating influencers in retail

March 28, 2025 // 0 Comments

Influencers are more than just content creators; they’re cultural architects shaping consumer behaviour and driving sales. Yet, many brands fall into the trap of playing it [...]

1 in 3 teens under 18 have been asked to advertise products by brands

September 20, 2024 // 0 Comments

A young woman sitting on a park bench using a laptop.

One in three US teens under the age of 18 have been approached by a brand to sponsor a product through their social media or know someone who has, a study has found. [...]

How brands can tackle political misinformation in an age of generative AI

March 22, 2024 // 0 Comments

With 65% of the global population actively using the internet — more than half of which receive their news primarily from social media — online information plays an [...]

How brands can get the attention they want this Valentine’s Day

February 11, 2024 // 0 Comments

Valentine’s Day is no longer only about romance. February 14th is evolving into a global holiday that celebrates friends, co-workers, classmates, teachers, and even pets. [...]