Why great content is only as good as the analytics behind it
No matter what type of marketer you are, content matters. When companies deliver bad content, the results can be disastrous. Consider Pepsi’s Kendall Jenner ‘Unity’ [...]
analytics
The four most important questions for every marketer
Last year almost 600,000 new businesses were launched in the UK. Increased competition is making it tougher than ever and marketers do not have an easy job on their hands. [...]
The new age of connected ‘hybrid’ marketing
For years now, the Holy Grail for marketers has been the ability to activate strategies and brand experiences which are consistent across all touchpoints. We know, as an [...]
4 huge trends impacting marketing today, according to Fujitsu
1) Customer-centricity is king In a digital age where information is far from hard to come by, customers value unique targeted content they can engage with. As more platforms [...]