Michele Morelli, Toluna: Marketing in times of uncertainty
There’s a great deal of uncertainty surrounding brands in terms of mitigating risks and preparing for the future, as the whole world continues to come to terms with the [...]
Tips & Tricks
How to escape ‘CPC fatigue’ and move to the future of online retail media
Online retail is evolving at pace and will continue to do so. By 2023 22 per cent of global retail sales will be online. While there might be some adjustments to that figure [...]
How to create a diverse marketing team
The word ‘corporate’ is often associated with the stereotype of ‘old white male privilege’ but this is changing. Instead of seas of white straight men covering the [...]
Discrimination towards LGBTQ+ members interviewing for jobs – and how to avoid it
As Pride month rolls around every year, big corporations make their yearly attempt at inclusivity, acceptance and diversity. Behind the rainbow app icons that adorn our [...]
How grocery shopping has changed during lockdown – the ‘new normal’ explained
With most countries beginning to lift their lockdown measures, businesses are unsure whether the new habits developed by consumers during the coronavirus crisis will remain, [...]
Cosmopolitan Middle East’s top tips for gaining press coverage
Positive publicity in quality media outlets is a powerful tool for gaining recognition and devloping trust with potential customers. But gaining it is easier said than done. [...]
How to make your online event a huge success
Many marketing teams’ events have been scrapped through to the end of the year. As a result, many marketers are being tasked with creating a virtual event for their [...]
How B2B organisations can achieve PR success with a reduced budget post-COVID
With lockdowns starting to ease, businesses are trying to navigate the new norm. Budgets are unlikely to bounce back quickly, forcing departments to look carefully at their [...]
Smash your brand story – Top tips on maintaining a cohesive brand voice
‘Event Cancelled’ may be the motto of summer 2020 but XpoNorth’s annual conference is going ahead virtually and providing welcome support and guidance to [...]
10 tips to ensure your video content stands out
As some people return to the workplace while remote working increasingly becomes the new normal, we can be sure that video’s prevalence is not going away any time soon. [...]