“Sorry, not sorry” – do chatbots really care about your feelings?
Empathy is all about putting yourself in someone else’s shoes and viewing a situation from their perspective. While some people are more adept at empathy than others, it is [...]
Opinion
The rise of mobile commerce and how to make it work
Many progressive organisations have started looking through the lens on the consumer as opposed to through those of their business, so they can structure their company based [...]
Mobile advertising in 2018 – are your adverts hitting the right screens?
Ask any CMO or marketing professional about their advertising spend and priorities in 2018 and, for most, ‘mobile’ will come top of the list. Whether it’s via mobile [...]
The role of the CMO has evolved – how do we keep up?
No c-suite position has faced as much change in recent years as the Chief Marketing Officer (CMO). While it’s still true that brand management, advertising and public [...]
The digital king maker: identifying the content casualties of Facebook’s algorithm changes
It is a new world order at Facebook. The recent impact of an algorithmic change is a shot that has been heard around the world, and anyone who deals in online content has had [...]
Take the Brand Oath: Cut the crap and get to the truth
If, like some SMEs, you think that branding is just another exercise in marketing mumbo jumbo, you’re most likely missing a trick. The value of a strong brand is as [...]
Conversational commerce: Marketing finds its voice
This year’s Consumer Electronics Show (CES) in Las Vegas felt like the battle of the voice assistants with the established players, Amazon’s Alexa and Google’s [...]
Disappearing discounts – will there be blood?
Increasing pressure on UK retailers to be more transparent in their pricing has seen promotional activity drop to its lowest level for around a decade. For the retailers and [...]
The customer, in-store loyalty and the future of retail
It’s the second month of the new year already and for many of us this means refining (and redefining) our fresh start, our new objectives and plans for self-improvement. [...]
The rise of the chief customer experience officer
Marketing has always been inclined or forced to focus more on acquiring customers than managing them. But this is the antithesis of a great definition of marketing which is [...]