Customer service, trust and ethics: what matters to consumers now?
Economic and social uncertainty caused largely by Brexit, is having a marked impact on retail. Consumers are spending cautiously and calendar events such as Black Friday [...]
Opinion
The science of B2B sales
For B2B companies looking for rapid growth, there is a huge temptation to recruit a top sales person; an individual with great experience and, in theory, strong contacts. But [...]
The communications swing – what goes up, must come down
In March 2018, Dame Frances Cairncross was appointed chair of the Review into the sustainability of high quality journalism in the UK. Then the results came in; digital media [...]
How M&S’s heart-shaped ‘love sausage’ won Valentine’s Day marketing
Valentine’s Day has come and gone for another year. Not surprisingly, this is the time of year when email promotions for chocolates, flowers, perfume and romantic weekends [...]
AI in business: 2019 trends and predictions
AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it [...]
The future of commerce is on social media
Mobile devices have forever altered the way we search, discover and buy from brands. As we spend more and more of our lives on mobile, our behaviour is shifting to an [...]
Fasten your seatbelts, please: Why a proactive approach is essential for a great customer experience during a period of turbulence
Summer 2017 was a hard time for both airlines and their passengers, thanks to events such as the collapse of Monarch and Air Berlin and Ryanair cancelling thousands of [...]
The changing CMO role
There was once a time when all a chief marketing officer had to worry about was overseeing a company’s marketing strategy and keeping a laser focus on the marketing [...]
The complete SME guide to CRM
The New Year to-do list for an SME owner can be daunting. No doubt you have thought about a myriad of administrative and organisational needs relating to accounting and [...]
How has Poundland’s move into skincare products affected the beauty market?
First there was Chanel No. 5. Then there was Boots No. 7. Now we have Poundland No. 6 – or simply “#6” as it prefers to be known. The progression nicely illustrates the [...]