Conversational commerce: Marketing finds its voice
This year’s Consumer Electronics Show (CES) in Las Vegas felt like the battle of the voice assistants with the established players, Amazon’s Alexa and Google’s [...]
Digital Marketing
Businesses prioritising customer experience outperform competitors
Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report. The report, [...]
Will Silicon Valley’s data hoarding put brands in the firing line?
Silicon Valley’s halo appears to be slipping. Once deferentially seen as the left-leaning and highly democratic saviours of our digital futures, tech titans with slogans [...]
Senior agency staff salaries rising to levels enjoyed by CEOs
Salaries for senior planners in advertising and communications agencies are increasing to levels enjoyed by chief executives and executive creative directors, research by [...]
Digital agencies: the surprising secrets of staying successful
It all started so well. You had a vision. You made a commitment. You worked hard. You sweated blood and (once you were drained) you paid others to sweat for you. You put it [...]
You can’t always prevent ‘digital wildfire’ – but you can be prepared
Several recent high-profile incidents highlighting how vulnerable brands are to criticism have left the internet abuzz – and their leaders wringing their hands. When a [...]
Increase in third party inserts stems media decline
Magazine and third-party distributions are taking a larger market share than last year, according to research into the inserts industry conducted by the Direct Marketing [...]
The answer to truly effective marketing lies in match rates
Online marketers have always been partial to employing buzzwords as part of their vernacular, and one of the most recent to have been popularised is ‘match rates’. In [...]
Summer festivals present a marathon of brand opportunities
This year’s Glastonbury was “the most shared, ever” according to the festival’s official technology and communications partner, EE. Fortunately, for other brands [...]
One in four tech marketers will seek a new job in the next year
More than a quarter (26%) of B2B marketers in the technology sector plan to look for a new employer in the next 12 months, according to a study by Spiceworks, a professional [...]