How to rank in Google’s AI Overviews
As Google continues rolling out AI Overviews across search results, understanding how to appear in these summaries has become a part of SEO and content strategy. Search [...]
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Vladimer Botsvadze, marketing consultant: Storytelling is the marketer’s most powerful tool
A globally renowned digital strategist and award-winning marketing speaker, Vladimer Botsvadze is celebrated for transforming the way businesses engage with technology, [...]
Stop expecting AI to generate a good first impression of your business
Generative AI (Gen AI) is giving the false impression that it’s easier than ever for brands to create thought leadership content. As audiences become familiar with giveaway [...]
How memes influence our society – and when your brand should use them
Do you remember the first meme you ever saw? Perhaps it was the ‘philosoraptor’, the iconic ‘troll face’, or my personal favourite, the ‘I can has cheezburger [...]
A guide to activating influencers in retail
Influencers are more than just content creators; they’re cultural architects shaping consumer behaviour and driving sales. Yet, many brands fall into the trap of playing it [...]
Dior named as influencers’ favourite luxury brand
Dior, Louis Vuitton, Saint Laurent, Gucci and Prada have been named the top-performing luxury fashion brands across social media in the new Luxury State of Influence [...]
1 in 3 gamers say content creators influence their spending
Visa cardholder spending in gaming entertainment in Europe has increased 16.7% year-on-year in 2024, representing a growth rate that’s 40% higher than overall growth in [...]
How brands can tackle political misinformation in an age of generative AI
With 65% of the global population actively using the internet — more than half of which receive their news primarily from social media — online information plays an [...]
UK marketers fear AI will create biased or plagiarised content
As the artificial intelligence (AI) boom continues, well over two-thirds (69%) of UK marketers fear generative AI will create content that is biased, plagiarised or [...]
Why AI will become indispensable when it comes to ideation in 2024
The evolution of brainstorming is happening right before our eyes. AI is emerging as a powerful force that can revolutionise traditional ideation dynamics. Its transformative [...]