Getting to know you, getting to know ALL about you
Controversy around the use of personal data is rarely out of the headlines. From the recent cybersecurity furore surrounding the development of the NHS Covid-19 track and [...]
analytics
Optimism continues to fall in the UK’s economic recovery post-COVID-19
Consumer confidence in the recovery of the UK economy after COVID-19 is at its lowest level since March 2020. According to the Consumer Pulse Survey, conducted by consultancy [...]
Why we need to reset our approach to media investment and measurement
Always the lightning rod of economic activity, the advertising and media sector has seen unprecedented changes in both audience behaviour and brand investment as a result of [...]
Nick Dunning Associates’ seamless implementation leads to stronger online presence
The client: Nick Dunning Associates is a leading property services provider. It specialises in residential property sales and lettings, property management, commercial [...]
Why great content is only as good as the analytics behind it
No matter what type of marketer you are, content matters. When companies deliver bad content, the results can be disastrous. Consider Pepsi’s Kendall Jenner ‘Unity’ [...]
How customer data can sharpen your marketing strategy
With e-commerce coming of age and new ways of purchasing goods and using services gaining popularity, loyalty is something that has often been taken for granted. We caught up [...]
4 ways marketers can learn the right lessons from data
In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into [...]
Privacy is the new norm
Imagine a world where it’s considered ok for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to [...]
The four most important questions for every marketer
Last year almost 600,000 new businesses were launched in the UK. Increased competition is making it tougher than ever and marketers do not have an easy job on their hands. [...]
How to make connections to create the perfect customer experience
The world of marketing is always moving from one buzzword to the next. Previously there was a huge amount of discussion and debate around ‘big data’ and how it could [...]