Come together, right now – with an SEP
A band performs best when every member is singing from the same hymn sheet. The music sounds good and the crowd has a great time. This is the same with businesses. Revenue [...]
Articles by Duncan MacRae
How to expand your market research globally in 2021
It’s that time of year again. As 2020 comes to an end, many of us are reflecting on the past year and looking forward to what the new year will bring. Of course, this [...]
TV keeps us connected during uncertain times
In a year characterised by uncertainty, TV is one of the few constants for consumers, making it a dependable channel for advertisers. The role of TV in keeping viewers [...]
How brands can ensure they aren’t just airing on TV – they’re thriving on it
As the pandemic continues to force many countries into further lockdowns, brands are pivoting to adopt a stronger focus on e-commerce initiatives. In the UK, it took a decade [...]
Saving the world and saving money: How brands can be green and still appeal to price conscious parents
Watching the news, it’s easy to forget that in many ways we live in enlightened times. Increasingly, we do actually care about the future of our planet and our collective [...]
Preparing for a post-cookie world: first-party data isn’t the answer, but it’s part of the solution
The phasing out of third-party cookies is a positive step towards increasing consumer trust and improving the online experience. We’re still constantly interrupted by [...]
Audio brand trends 2021: how the sound of brands is changing
Based on interviews and interactions with more than a hundred leading brands, we’ve identified the areas of sonic branding and tech innovation that brands will focus on [...]
A year in review: The ever-changing 2020 consumer and planning for 2021
As we close the year and enter a period of new restrictions and uncertainty, marketers must understand how best to consider what we’ve seen in 2020 — and how it will [...]
How to expand your market research globally in 2021
It’s that time of year again. As 2020 comes to an end, many of us are reflecting on the past year and looking forward to what the new year will bring. Of course, this [...]
How brands can harness data to create a better Amazon experience
It’s that time of year again. As 2020 comes to an end, many of us are reflecting on the past year and looking forward to what the new year will bring. Of course, this [...]