heycar’s female marketers bust driving stereotypes on the company’s birthday
The all-female marketing team at online car marketplace heycar have celebrated the company’s first birthday with its biggest market activity to date – aiming to [...]
Articles by Catriona Mactaggart
Customer demands for social activism means brands need new strategies
As social justice movements like the Black Lives Matter campaign gain momentum, brands are being put increasing pressure from customers to take a public stance and share [...]
Burberry Open Spaces concept store launched in China
British fashion house Burberry has launched its first concept store in China called Burberry Open Spaces. Powered by Chinese tech conglomerate Tencent, the concept store uses [...]
CEO of global influencer marketing agency TAKUMI defends TikTok
The CEO of global multi-platform influencer marketing agency TAKUMI defends TikTok, calling it an inspirational and creative platform for the influencer space. Mary [...]
Marketing Gazette Movers & Shakers, July 2020
Acceptable Ads Exchange Acceptable Ads Exchange (AAX), a programmatic ad exchange dedicated to recovering revenue lost to ad blockers, has appointed industry veteran Scott [...]
Nissan logo redesigned for the digital world
Japanese automobile manufacturer Nissan Motor Co. has redesigned its logo to signal the start of a new chapter and reflect significant changes in history over the past two [...]
Wizz Air appoints Gemma Collins as brand ambassador
European airline Wizz Air has appointed The Only Way Is Essex star, Gemma Collins, as brand ambassador. Collins, aka the GC, will collaborate with the Hungarian budget [...]