Businesses prioritising customer experience outperform competitors
Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report. The report, [...]
Articles by Duncan MacRae
Controversial Irn-Bru advert tells viewers not to “be a can’t”
AG Barr’s latest Irn-Bru advert made its debut on STV this week with a cheeky slogan telling fans: “Don’t be a can’t.” The advert depicts an awkward [...]
Chinese New Year sees strong growth in orders
There has been a 38% year-on-year increase in orders for advertisers during the core three day period of Chinese New Year. This was revealed by data insights from [...]
The customer, in-store loyalty and the future of retail
It’s the second month of the new year already and for many of us this means refining (and redefining) our fresh start, our new objectives and plans for self-improvement. [...]
Cornwall targets tech companies of tomorrow with new campaign
Invest in Cornwall, a team focused on encouraging inward investment into Cornwall to achieve its economic potential, has launched a campaign promoting the opportunities on [...]
Q&A: How retailers can succeed online
What are the most important things retailers should consider when trying to move their business online? Moving a business online can be a big task for a retailer to [...]
The rise of the chief customer experience officer
Marketing has always been inclined or forced to focus more on acquiring customers than managing them. But this is the antithesis of a great definition of marketing which is [...]
Will Silicon Valley’s data hoarding put brands in the firing line?
Silicon Valley’s halo appears to be slipping. Once deferentially seen as the left-leaning and highly democratic saviours of our digital futures, tech titans with slogans [...]
Why brands should welcome the GDPR
On the May 25, 2018, the General Data Protection Regulation (GDPR) will come into effect. Worryingly, a recent World Federation of Advertisers survey reveals that 70% of [...]
Q&A: How to develop longterm customer loyalty
How important is it that traditional retailers evolve their communication strategy? For decades, the majority of brands have been [...]